The City of Denver needed to talk to teens about the risks of underage use of marijuana in Colorado. So we used unconventional metaphors explaining the "High Costs" of using weed before teens are old enough.
The Results: Since launching in December 2017, the campaign has amassed over 229 million impressions—63 million of those are earned media. But more importantly, we fueled conversations among teens about the risks of using marijuana at an early age, using quirky, unexpected comparisons like burrito consumption and an inflatable airman.
Deliverables: UI/UX (Web) | Ambient | Creative | Outdoor Media | Social | Video
Agency - Amelie Company Creative Lead - Cecil Bozard Art Director - Mia Nogueria Copywriter - Rachel Edwards Designer - Courtney Fane Website Production Company - Friends of Mine
